Matthias Kaupp, CEO of the Kaupp Group, and Philipp Reich, Head of Production & Graphics, reveal how they use Marabu digital printing inks and innovative advertising technology to brand vehicle fleets across Germany in record time. With Marabu’s high-performing yet cost-effective alternative to expensive OEM inks, they achieve outstanding quality and process reliability – quickly, dependably, and impressively.
Fleet branding and vehicle wraps are complex projects that demand precision, speed, and premium materials. As leaders in advertising technology, Werbepioniere must ensure every label and wrap fits perfectly and endures even the toughest conditions – meeting the high standards their clients expect.
Another key factor is cost efficiency. While machine manufacturers offer their own printing inks, these often come at a premium price due to the long trade route. Werbepioniere needed a flexible, durable ink solution that delivered top-tier quality while being cost-effective and seamlessly integrating into their production processes.
"To deliver high-quality results quickly, we need process reliability."
– Philipp Reich, Head of Production & Graphics



For challenging vehicle wraps and fleet branding projects, Werbepioniere rely on Marabu digital printing inks, specially designed for Mimaki printers. These inks offer a cost-effective alternative to OEM inks while maintaining consistent, high-quality results – perfect for the growing demands of the market.

A solvent-based Inkjet Printing Ink, especially developed for the Mimaki printer models JV33 / JV34 and CJV-30.
By using Marabu digital printing inks, Werbepioniere optimize their production times while delivering exceptional color brilliance and weather resistance – even under the most extreme conditions. Choosing this cost-effective, high-performance alternative to OEM inks has proven to be a smart decision. Every vehicle wrap and label becomes a durable, eye-catching advertising medium that exceeds customer expectations.
With Marabu as their trusted partner, Werbepioniere set new standards in quality, efficiency, and customer satisfaction.
Start your journey with Marabu today!